Wednesday, 05 June 2019 09:44

COMMUNICATION: CRIRTICAL PART OF DEVELOPMENT

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The Council of Governors in partnership with  ADA Consortium held a two day capacity building workshop on 29th-30th May, 2019 with County Directors of Communication on developing Communication Strategies and Policies in Naivasha. The workshop comes in the wake of a recent assessment done in the Communication Offices within the Counties revealing that only 4 Counties had put in place a Communication Strategy. The Counties that include; Mombasa, Nyeri, Kajiado and Machakos seemingly enjoyed consistent, effective and proactive communication, visible through the information channeled to the public through their events and activities, social media platforms among other communication channels.
According to the Chair of the Directors Caucus and DC Machakos County, Mr. David Mwanzia, the workshop was a unique opportunity to ensure that counties have effective Communication Strategies meant to get desirable results and just not for show. “Targeted messaging will therefore become much easier since copying and pasting strategies can never produce effective results, and that’s what we as Machakos County did”. Said Mwanzia. In her opening remarks, CoG Ag. Director of Communication Ms. Ruth Chitwa, HSC, welcomed the Directors and reminded them of the importance of the workshop with regards to their various Communication strategies in their various Counties. “Your County communication strategies will guide you in the coordination of communication internally and externally as well as engagements of the County Communication with the Media and other stakeholders”, she said.
The development of communication strategies, done with the requisite research will ensure that Counties map and prioritize their internal and external stakeholders. The workshop was meant to address the following objectives: - Be equipped with the requisite skills to aid in the development of County Communication Strategies; gain practical experience arising from the workshop and address the Communication gaps highlighted after the Sectoral meeting.

Read 256 times Last modified on Friday, 07 June 2019 11:45

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